I'm seeking a skilled PPC Manager to join our app development services team.
Key Responsibilities:
1. Develop and execute PPC strategies to increase app installs, drive user engagement, and increase revenue for our app development services.
2. Conduct keyword research and analyze competitor strategies to identify opportunities for campaign optimization.
3. Create and manage PPC campaigns across multiple channels, including Google Ads, Apple Search Ads, and social media advertising.
4. Monitor campaign performance and analyze data to make data-driven decisions for campaign optimization.
5. Optimize app store listings and ad copy to improve campaign performance and increase app installs.
6. Implement A/B testing strategies to continuously improve campaign performance and ROI.
7. Collaborate with cross-functional teams, including app development and design, to ensure that PPC campaigns align with overall marketing strategies and brand messaging.
8. Stay up-to-date with the latest mobile app marketing trends and best practices to ensure that our campaigns are innovative and effective.
Requirements:
- Education: Bachelors (Marketing or relevant field).
- 3+ years of experience in the same field.
- Excellent communication and collaboration skills.
- Google Ads and Apple Search Ads certifications are a plus.
Interested candidates may apply at cv@crowngroup.com.pk
Job Type: Full-time
